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Campaign AI 2024-25

Lookbook AI 2024-25

Campaign AI 2024-25

Lookbook AI 2024-25

Fabrics are the raw material of which a designer's ideas are made

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Roberta Redaelli, fashion designer of the homonymous Maison since 1988, claims that her clothes represent “the luxury that lasts over time”. A curious nature, with the desir for innovation and experimentation, She has been referred to as the Art-Couture Doctor who, in this day and age dominated by fashion-bloggers and glam designers, has the courage to do things her own way.

La Maison

Point of strenght:

A history of Design
Tradition and Innovation
Made in Italy
Original Prints
Quality and ethics

The Collection

The idea was born from the "Cosmogonie" project signed by the Italian photographer Demesis Tescaro, who chose to try to answer some existential questions through her shots that portray drops of water that rest, strong and gentle together, on different fabrics giving shape to dreamlike and evanescent fragments.
The drops become a metaphor for the universes of values that each individual can find in his existence, but they also symbolize birth and rebirth.

A collection with an irresistible and timeless charm.

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Corporate Wear

Exclusive service for luxury companies

The knowledge of the textile sector and the world of fashion have driven Roberta Redaelli toward developing a new specialized service: the “Corporate Wear" dedicated to a personalized company uniforms.

The brand offers companies operating in the luxury sector a tailormade advice allowing them to stand out from their competitors through the uniqueness of their image, by way of innovation, comfort and exclusivity of highly personalized uniforms with a great attention to details.

This Service includes also an esxlusive assistance during and after sale.

DINAMI-TECS

The dinamic knit fabric

DINAMI-TECS is a patented knitting process that allows to obtain garments that have all the typical features of the knit, such as elasticity, extensibility and comfort, while presenting structure and inalterability of shapes typical of a Shuttle fabric.

Production chain

To offer our customers a high quality product, we take care of the entire production chain.

Model’s ideation and creation
Fabric design
Choice of first quality yarns and weaving
Print and special finishing
Tailoring
Accessories

A story not to be missed

R4R Redaelli's Family Project AI 2023-24

R4R Shop

The R4R collection is characterized by the Italian language and the most vibrant creativity.
The exclusive illustrations by artist Alexa Baldessarri for our company are inspired by the ancient Roman gods, reworked in a pop and contemporary way.

The mythological tradition meets the power and richness of the Italian lexicon, giving rise to an unprecedented and original combination aimed at transforming the collection into an unmissable must-have.

This collection is just the beginning of a project that is defining its visual and communicative identity in a strong and clear way.
For this reason, the lookbook and campaign photos were studied and created together with the students of the audiovisual sector of the "Centro Studi Casnati".

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